Roger Fisk is the political campaign, marketing and media strategist widely credited with playing a key behind-the-scenes role in the back-to-back electoral victories of US President Barack Obama in 2008 and 2012. He was heavily involved in these game-changing campaigns which are regarded as the best run presidential campaigns in the history of US politics.
Fisk has a deep understanding of 21st century presidential politics, political campaigning and the unprecedented power of information, relationships and marketing. He successfully engaged millions of people in long, sustained marketing and promotional strategies, using the internet and social media networks to great effect.
During the campaign, Fisk served as principal liaison with US Secret Service and local law enforcement, and was directly responsible for coordinating and managing the media’s coverage of over 150 events across the country. He was in charge of some key Obama media appearances including: 60 Minutes, The Daily Show, Good Morning America, Saturday Night Live, and the historic Race Speech in Philadelphia in March 2008.
Following President Obama’s first campaign he served as Cabinet Liaison for the 2009 Inauguration, then became a political appointee in the Obama Administration. In the Spring of 2012 Fisk joined President Obama’s re-election team, leading teams as a White House Lead Advance in critical states like Virginia, Iowa and Ohio, all of which the President won.
Fisk lectures on these revolutionary campaigning techniques while also offering high-impact seminars designed to enhance Executive Communications and Leadership Skills. Prior to 2007, Fisk spent many years in service to current Secretary of State John Kerry as a Senior Aide for Communication and Policy on his US Senate staff.
Roger Fisk will speak in the session “Trust in media“.