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Trust in media
20 September @ 2:30 pm - 4:00 pm
In 2015, the International Telecommunication Union estimated about 3.2 billion people—almost half of the world’s population—would be online by the end of that year. Of them, about 2 billion would be from developing countries, not to mention the 89 million from least developed countries. Increased connectivity, particularly by younger generations, has equally provided the chance to generate dialogue and spark movements faster and more easily than those ever. No matter the location, the Internet and social media platforms, such as like Facebook, Twitter and Instagram, has allowed anyone to engage in sharing their thoughts and opinions—regardless of being factual.
Paralleled with the viral rise of “fake news,” with its misinformation, extreme bias, distorted reports and sensationalized headlines, it is no wonder that people have begun to distrust the media. Even established institutions are suffering from diminishing credit.
This session will discuss:
- how to use social media and other tools to ensure voices that are often left out are heard
- audience trust, particularly how to get people to believe in media and resonate with what is being said
- the role of journalism in today‘s world
- how chambers can tackle the fake news phenomenon